Customer Journey Mapping
See the store from the customer’s side.
Most storefronts are organized around the catalog. Customers don’t shop that way. We map the paths real customers take, from the first ad to the fifth reorder, and find the moments where the store helps or gets in the way.
Every touchpoint, in the order it actually happens.
We combine analytics, session recordings, interviews, and support conversations into a map of how people actually move through the brand. It shows the gaps between what they need at each step and what the site gives them. Those gaps become the roadmap.
What’s included
- Customer interviews and surveys
- Behavioral analysis from analytics and recordings
- Journey map by segment
- Moment-by-moment gap analysis
- Prioritized opportunities
- Workshop with your team
How it goes
01
Listen
Interviews, surveys, and the support inbox. What customers say, in their words.
02
Map
Every step from discovery to loyalty, with the data on where people fall off.
03
Decide
A workshop to turn the gaps into a ranked list of things to build and test.
Where we’ve used it
All workMilamend
Women’s hormonal wellness
A subscription-first storefront built around a diagnostic quiz and a refill cadence
Feno
AI-powered oral care
Migration off a legacy stack, a custom Shopify build, subscriptions, and the checkout work underneath
Vowels
Family skincare essentials
Brand system and storefront designed together, so neither one had to compromise
Measure questions
For A/B testing, yes, enough to reach a result in a few weeks. Under that, we still measure, just differently: analytics, recordings, and interviews tell us plenty. We’ll be straight with you about which method fits your traffic.
GA4, Google Tag Manager, and Shopify’s own reporting are the base. For testing we work in whatever fits your stack and budget, and we set up session recording and surveys where they help. We don’t resell software.
Audits and analytics setups are projects. CRO and testing programs are ongoing, because the value is in the compounding. Most clients start with an audit and continue on a retainer.
More in Measure
We measure what we make. Every decision gets tested against real customer behavior.
All Measure services- CROMore orders from the traffic you already have.
- A/B Testing ProgramsTests you can trust, run at a pace that adds up.
- Analytics & AttributionNumbers you can make decisions on.
- Site & Funnel AuditsA clear read on what’s working and what’s in the way.
- LTV & Cohort AnalysisKnow what a customer is worth before you spend to get one.