Industries

Shopify storefronts for the categories we know best

Every category has its own patterns: what customers need to see, where they hesitate, what brings them back. We’ve built and kept storefronts in these five long enough to know the patterns by heart.

• Beverage and RTD

  Drinks are bought on feel and reordered on habit. The storefront has to do both: carry the brand with enough motion and confidence to make a first purchase feel obvious, then make the second, third, and tenth order effortless.

  BERO, Dre and Snoop, Ghia, Numin

• Health and wellness

  Wellness products ask a customer to trust a claim and change a habit. The storefront has to teach before it sells, then make the refill so easy that the habit sticks.

  Feno, Revitin, Milamend

• Beauty and skincare

  Beauty is a design category first. The storefront has to look as considered as the packaging, then do the quiet work of explaining ingredients, building routines, and bringing people back when the bottle runs out.

  Vowels, Milamend, Feno

• Fashion and apparel

  Apparel storefronts live on a seasonal clock. New collections arrive, old ones sell through, and the site has to absorb all of it without a developer on call.

  Beach Riot, Vowels, Teddy Baldassarre

• Luxury and jewelry

  Luxury purchases take time. Customers research for weeks, compare across the catalog, and buy when trust and timing line up.

  Teddy Baldassarre, Beach Riot, Feno