A/B Testing Programs

Tests you can trust, run at a pace that adds up.

Most A/B tests fail because of how they’re run, not what they test. We set up the tooling, the statistics, and the cadence so every test produces an answer you can act on, and we run them as a program that never goes quiet.

A test a week beats a redesign a year.

We’ve run testing programs for years on stores with real traffic, and the compounding is the whole point. We handle the tooling, write the hypotheses, build the variants, watch the numbers, and call the result honestly. When traffic is too low to test, we’ll say so and use a different method.

What’s included

Testing tool setup and QA
Statistical framework and sample sizing
Hypothesis writing and prioritization
Variant design and build
Result analysis and documentation
Shared test log your whole team can read

How it goes

Set up

Tooling installed without slowing the site, and a framework for calling results.

Run

A steady cadence of tests, each one built and QA’d by us.

Learn

Every result documented, so the program gets smarter every quarter.

Where we’ve used it

All work

Measure questions

For A/B testing, yes, enough to reach a result in a few weeks. Under that, we still measure, just differently: analytics, recordings, and interviews tell us plenty. We’ll be straight with you about which method fits your traffic.

GA4, Google Tag Manager, and Shopify’s own reporting are the base. For testing we work in whatever fits your stack and budget, and we set up session recording and surveys where they help. We don’t resell software.

Audits and analytics setups are projects. CRO and testing programs are ongoing, because the value is in the compounding. Most clients start with an audit and continue on a retainer.

More in Measure

We measure what we make. Every decision gets tested against real customer behavior.

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