Shopify design and development for health and wellness brands
Wellness products ask a customer to trust a claim and change a habit. The storefront has to teach before it sells, then make the refill so easy that the habit sticks. We migrated and rebuilt Feno’s smart oral care store with a membership-style subscription, rebuilt Revitin’s refill flow around a portal customers actually use, and built Milamend’s subscription-first store around a diagnostic quiz.
What health and wellness brands need from a storefront
Product pages that educate without overwhelming
New categories need explaining. We structure product pages so the claim, the science, the ritual, and the reviews each get their moment, with the buy decision never more than a scroll away.
Diagnostic quizzes that lead to the right product
A good quiz is the best salesperson on the site. We design and build quizzes that ask only what matters, recommend with confidence, and feed the answer into the cart, the email flows, and the customer record.
Subscriptions and refills that fit the routine
Wellness is repeat by nature. We build refill cadences that match real use, make the subscription the sensible default on the product page, and design a portal so customers manage plans without emailing support.
Hardware plus consumable
When a device comes with an ongoing supply, the purchase, the membership, and the portal have to be one system. We built exactly this for Feno and know where the edges are.
Claims, compliance, and trust
Regulated language, review authenticity, and clear disclosures all matter here. We build these into the content system so the marketing team can publish quickly without stepping over a line.
Retention you can measure
In wellness, lifetime value is the business. We set up cohort and LTV analysis, then run the email, SMS, and post-purchase flows that move it.
Health and wellness work
All workFeno
AI-powered oral care
Migration off a legacy stack, a custom Shopify build, subscriptions, and the checkout work underneath
Revitin
Prebiotic oral care
Subscription flow rebuilt around refills, with the portal customers actually use
Milamend
Women’s hormonal wellness
A subscription-first storefront built around a diagnostic quiz and a refill cadence
Services that matter most here
Every service we offer applies. These are the ones health and wellness brands lean on hardest.
All services- Subscriptions & CheckoutThe part of the store where money actually moves.
- Platform MigrationsMove to Shopify without losing what you built.
- UI/UX DesignStorefronts designed around the way people actually shop.
- LTV & Cohort AnalysisKnow what a customer is worth before you spend to get one.
- Email & RetentionThe channel you own, working as hard as the ones you rent.
- API IntegrationsThe systems behind the store, talking to each other.
Health and wellness questions
It depends on the plan structure. We’ve built on Recharge, Skio, and Shopify’s native subscriptions. On the intro call we’ll ask how your plans work and recommend the one that fits, not the one that pays us.
Yes. Subscriber migrations are the delicate part of a wellness migration, and we plan them first: payment methods, next-charge dates, and plan mappings all move with the customer, and we test until nothing is lost.
That’s the Feno model, and yes. Hardware purchase, membership, refill cadence, and a portal that shows all of it in one place.