Email Design
Emails that look like the brand and load like they should.
Email is the channel you own outright, and most brand emails still look like a template with the logo swapped. We design campaign and flow templates that match the storefront, hold up in every inbox, and give your team a system to work from.
The same brand in the inbox as on the site.
We treat email as an extension of the storefront design system. Modules, type, and imagery carry over, so a customer who clicks through never feels the seam. Built in Klaviyo or whatever you send from, tested across clients, dark mode included.
What’s included
- Email design system and modules
- Campaign templates
- Flow templates: welcome, abandonment, post-purchase, winback
- Dark mode and client testing
- Klaviyo build and handoff
- Ongoing campaign design on retainer
How it goes
01
Audit
We read the last three months of sends and find what the numbers say is working.
02
Design
A modular system first, then the flows and campaigns built from it.
03
Build
Coded and tested in your platform, with a guide for whoever sends next.
Where we’ve used it
All workGhia
Non-alcoholic apéritifs
Storefront work paired with a testing program that ships a change most weeks
Revitin
Prebiotic oral care
Subscription flow rebuilt around refills, with the portal customers actually use
Milamend
Women’s hormonal wellness
A subscription-first storefront built around a diagnostic quiz and a refill cadence
Design questions
Yes. Design and development are separate engagements. If your team builds in house or you have a developer you trust, we hand off a complete design system and stay available for questions during the build.
Almost always. We’re a storefront studio, not a rebrand agency. We take the identity you have and give it a home on the web. When the identity needs work, we’ll say so and bring in a partner or handle the pieces we’re good at.
Figma files organized by template, a component library, and a written guide for using it. If we’re also building, the same components show up as sections in your theme.
More in Design
We design beautifully. Interfaces, identity, and motion that make the brand feel inevitable.
All Design services- UI/UX DesignStorefronts designed around the way people actually shop.
- Art DirectionA visual point of view that runs through the whole store.
- Design SystemsComponents that let a small team ship like a big one.
- Landing Page DesignOne page, one offer, one job to do.
- Animation & InteractionMotion with a job, not motion for its own sake.